Honor Under Huawei (2013–2020)

Honor started as Huawei’s sub-brand, targeting young consumers with affordable yet high-performing devices.

Honor Number Series (Mid-Range Flagship)

• Notable Models: Onóir 6 (2014), Onóir 8 (2016), Onóir 10 (2018), Onóir 30 (2020)
• Sales Figures: Onóir 8 sold over 15 million units worldwide; Honor 9X series (2019) surpassed 10 million units in China.

Sraith Honor V (Suaitheanta Feidhmíochta)

• Notable Models: Honor V10 (2017), Honor V30 (2019)

Honor Play Series (Gaming Budget)

• Notable Models: Honor Play (2018), Honor Play4T (2020)

Honor X Series (Affordable Models)

• Notable Models: Honor 4X (2015), Honor 9X (2019)

Honor as an Independent Brand (2021–Present)

Post-independence, Honor expanded its product lineup while focusing on innovation and premium offerings.

Magic Series (Suaitheanta Préimh)

• Notable Models: Magic3 (2021), Magic4 (2022), Magic5 (2023), Magic V2 foldable (2023)
• Sales Figures: Magic V2 ranked first in China’s foldable market in its launch month (IDC data).

Sraith Uimhreacha (Mid-to-High Range)

• Notable Models: Onóir 50 (2021), Onóir 70 (2022), Onóir 90 (2023)
• Sales Figures: Onóir 50 series generated 5 billion CNY in sales within its first minute of launch.

X Series (Budget-Friendly)

• Notable Models: Honor X30 (2021), Honor X40 GT (2022)

Play Series (Entry-Level)

• Notable Models: Honor Play5 (2021), Play6T (2022)

Total Sales Overview

• Huawei Era: Annual sales exceeded 70 million units in 2019.
• Post-Independence: 2022 global shipments reached 59 milliún aonad (Canalais), expected to return to 70 million in 2023.

Best-Selling Honor Models and Their Sales Figures

• Huawei Era:
  • Honor 9X (2019): Over 10 million units in China
  • Onóir 8 (2016): 15+ million units worldwide
• Post-Independence:
  • Onóir 50 sraith (2021): Over 5 milliún aonad
  • Magic V2 (2023): Leading China’s foldable market with over 30% market share
  • Honor X30 (2021): Best-selling Android smartphone on JD.com during Double 11

Honor’s Performance in International Markets

Following its independence, Honor has aggressively expanded internationally.

Europe

• Key Markets: an Ghearmáin, France, Italy, Spain
• Sales Growth: C3 2023 shipments increased 150% year-over-year (Canalais)
• Market Position: Top three in Russia (2023)

Southeast Asia

• Key Markets: Malaysia, Indonesia
• Sales Growth: 200% increase in 2023
• Popular Models: Onóir 70 sraith

Latin America

• Key Markets: Mexico, an Bhrasaíl
• Market Entry: Entered top five brands in 2023 (Counterpoint data)

Middle East & Africa

• Key Markets: Saudi Arabia, UAE
• Strong Demand: High-end Magic series sees significant growth

Global Revenue Share: I 2023, overseas revenue accounted for 25%, with Europe being the largest foreign market.

Future Growth Strategies and Key Markets

Core Strategies

• Premium Product Focus: Expanding the Magic series (foldable + AI) to compete with Apple and Samsung
• Technological Innovation: AI-driven MagicOS 8.0, silicon-carbon battery advancements
• Global Expansion: Aiming to increase overseas revenue share to 40% by 2024

Potential Growth Markets

• Southeast Asia: Indonesia, Vítneam (growing middle-class demand)
• Europe: an Ghearmáin, Spain (high-end smartphone adoption)
• Latin America: Mexico, Colombia (expanding carrier partnerships)
• Middle East & Africa: Saudi Arabia (government support + 5G investments)

Challenges

• Geopolitical Risks: Market restrictions on Chinese brands
• High-End Market Competition: Breaking Apple and Samsung’s dominance

Deireadh

Honor’s rapid evolution from a Huawei sub-brand to a global smartphone powerhouse is remarkable. With a strong product lineup, innovative technologies, and aggressive global expansion, it is poised for further growth. Cén dóigh faoin spéir a ...?, challenges such as geopolitical tensions and competition in the premium market remain. As Honor continues to innovate and expand, it has the potential to secure a spot among the top five global smartphone brands.

Ceisteanna Coitianta

1. What is Honor’s best-selling smartphone?
   • The Honor 8 (2016) and Honor 9X (2019) were top sellers under Huawei, while the Honor 50 sraith (2021) and Magic V2 (2023) led after independence.
2. Is Honor still part of Huawei?
   • Níl, Honor became independent in 2020 to avoid US sanctions on Huawei.
3. What is Honor’s high-end smartphone series?
   • The Magic series, including foldable models like Magic V2, represents Honor’s premium lineup.
4. Where is Honor most popular internationally?
   • Europe is its largest overseas market, followed by Southeast Asia and Latin America.
5. What are Honor’s future plans?
   • Focus on AI-driven innovations, premium devices, and expanding its global market share.