Honor Under Huawei (2013–2020)

Honor started as Huawei’s sub-brand, targeting young consumers with affordable yet high-performing devices.

Honor Number Series (Mid-Range Flagship)

• Notable Models: Τιμή 6 (2014), Τιμή 8 (2016), Τιμή 10 (2018), Τιμή 30 (2020)
• Sales Figures: Τιμή 8 sold over 15 million units worldwide; Honor 9X series (2019) surpassed 10 million units in China.

Honor V Series (Performance Flagship)

• Notable Models: Honor V10 (2017), Honor V30 (2019)

Honor Play Series (Gaming Budget)

• Notable Models: Honor Play (2018), Honor Play4T (2020)

Honor X Series (Affordable Models)

• Notable Models: Honor 4X (2015), Honor 9X (2019)

Honor as an Independent Brand (2021–Present)

Post-independence, Honor expanded its product lineup while focusing on innovation and premium offerings.

Magic Series (Premium Flagship)

• Notable Models: Magic3 (2021), Magic4 (2022), Magic5 (2023), Magic V2 foldable (2023)
• Sales Figures: Magic V2 ranked first in China’s foldable market in its launch month (IDC data).

Number Series (Mid-to-High Range)

• Notable Models: Τιμή 50 (2021), Τιμή 70 (2022), Τιμή 90 (2023)
• Sales Figures: Τιμή 50 series generated 5 billion CNY in sales within its first minute of launch.

X Series (Budget-Friendly)

• Notable Models: Honor X30 (2021), Honor X40 GT (2022)

Play Series (Entry-Level)

• Notable Models: Honor Play5 (2021), Play6T (2022)

Total Sales Overview

• Huawei Era: Annual sales exceeded 70 million units in 2019.
• Post-Independence: 2022 global shipments reached 59 million units (Canalys), expected to return to 70 million in 2023.

Best-Selling Honor Models and Their Sales Figures

• Huawei Era:
  • Honor 9X (2019): Over 10 million units in China
  • Τιμή 8 (2016): 15+ million units worldwide
• Post-Independence:
  • Τιμή 50 series (2021): Over 5 million units
  • Magic V2 (2023): Leading China’s foldable market with over 30% market share
  • Honor X30 (2021): Best-selling Android smartphone on JD.com during Double 11

Honor’s Performance in International Markets

Following its independence, Honor has aggressively expanded internationally.

Europe

• Key Markets: Germany, France, Italy, Spain
• Sales Growth: Q3 2023 shipments increased 150% year-over-year (Canalys)
• Market Position: Top three in Russia (2023)

Southeast Asia

• Key Markets: Malaysia, Indonesia
• Sales Growth: 200% increase in 2023
• Popular Models: Τιμή 70 series

Latin America

• Key Markets: Mexico, Brazil
• Market Entry: Entered top five brands in 2023 (Counterpoint data)

Middle East & Africa

• Key Markets: Saudi Arabia, UAE
• Strong Demand: High-end Magic series sees significant growth

Global Revenue Share: In 2023, overseas revenue accounted for 25%, with Europe being the largest foreign market.

Future Growth Strategies and Key Markets

Core Strategies

• Premium Product Focus: Expanding the Magic series (foldable + AI) to compete with Apple and Samsung
• Technological Innovation: AI-driven MagicOS 8.0, silicon-carbon battery advancements
• Global Expansion: Aiming to increase overseas revenue share to 40% by 2024

Potential Growth Markets

• Southeast Asia: Indonesia, Vietnam (growing middle-class demand)
• Europe: Germany, Spain (high-end smartphone adoption)
• Latin America: Mexico, Colombia (expanding carrier partnerships)
• Middle East & Africa: Saudi Arabia (government support + 5G investments)

Challenges

• Geopolitical Risks: Market restrictions on Chinese brands
• High-End Market Competition: Breaking Apple and Samsung’s dominance

Conclusion

Honor’s rapid evolution from a Huawei sub-brand to a global smartphone powerhouse is remarkable. With a strong product lineup, innovative technologies, and aggressive global expansion, it is poised for further growth. However, challenges such as geopolitical tensions and competition in the premium market remain. As Honor continues to innovate and expand, it has the potential to secure a spot among the top five global smartphone brands.

FAQs

1. What is Honor’s best-selling smartphone?
   • The Honor 8 (2016) and Honor 9X (2019) were top sellers under Huawei, while the Honor 50 series (2021) and Magic V2 (2023) led after independence.
2. Is Honor still part of Huawei?
   • No, Honor became independent in 2020 to avoid US sanctions on Huawei.
3. What is Honor’s high-end smartphone series?
   • The Magic series, including foldable models like Magic V2, represents Honor’s premium lineup.
4. Where is Honor most popular internationally?
   • Europe is its largest overseas market, followed by Southeast Asia and Latin America.
5. What are Honor’s future plans?
   • Focus on AI-driven innovations, premium devices, and expanding its global market share.